In early 2005, Angelcare developed an innovative diaper pail system that changed the lives of parents all over the world, putting an end to the smell of dirty diapers. In that same year, Angelcare formed a partnership with Playtex to market the technology under the Playtex Diaper Genie brand name in North America.

The innovative concept of the nappy pail is growing in Maurice Pinsonnault's mind and he sees the potential for soiled litter disposal systems. The bin is therefore undergoing some adjustments and Angelcare^® launches the LitterLocker brand on Canadian soil. Playtex then acquired the concept for the USA territory and entered the market under the Litter Genie brand name.